We back sport for good—Powered by three pillars:
🏀 Courts that inspire
We reimagine spaces to spark play and uplift communities.
From asphalt to art.
🌍 Pathways to pLAY
We fund programs creating access—on and off the court.
Because talent lives everywhere, not opportunity.
🤝 Ball connects all
Basketball speaks every language.
We use it to build bridges across borders, cultures, and generations.
Our Sponsored Initiatives
.jpg)
