NFL Teams With The GIST to Find Football's Hidden Fans

The NFL wants to get a younger, more diverse segment of its audience into the game, but The GIST has them all ready to come off of the bench. Today, the NFL and The GIST announced a content partnership that would give the league access to more than 1 million newsletter subscribers and 40 million sports fans already consuming The GIST’s newsletters, podcasts, and social media each month. Founded in 2017, The GIST was built to connect with millennial and Gen Z women who were being overlooked and underserved by traditional sports media.

From Venice Beach to the Manila Streets – This Yellow School Bus is Turning Basketball Into a Global Movement

The Hoopbus started as a grassroots passion project in Los Angeles and has grown into a global nonprofit using basketball to drive cultural connection and social impact. For entrepreneurs, it's a powerful case study in how purpose, mobility and community can scale into a movement...

Golden State Valkyries To Host ‘Slam Night’

The Golden State Valkyries are set to host 'SLAM Night' in collaboration with the iconic basketball brand when the Valkyries host the Los Angeles Sparks on Saturday, August 9 at 5:30 p.m. at Chase Center. An exclusive merchandise collaboration between the Valkyries and SLAM will be available to fans, beginning at 8 a.m. Pacific on August 8 at the Golden State Team Shop and at the Valkyries Shop online.

Forty Under 40: Andrew Hawkins, StatusPro

At a young age, Andrew Hawkins was as curious about why some players get drafted or why certain jerseys get sold as he was about starring on the field. “Mostly, I approached my playing career in a way of, ‘This is going to make it much easier to get a job in sports,’” Hawkins said. “I’ve always looked at myself in the reverse: sports business first, athlete second.” By the time Hawkins played his first NFL game in 2011, four years after leaving Toledo, he had spent time as a college assistant, pro scout, recruiting writer, agency marketer and more.

Stephen Curry-Produced Basketball Doc ‘Good Shot’ Reveals Emotional Trailer

Good Shot, the basketball-focused documentary feature that counts Stephen Curry as a producer, has debuted its first trailer. Good Shot follows erstwhile Los Angeles-area basketball hero Maxwell Henderson as he deals with the pain of his past and adjusts to his eldest son moving back home. “You keep welcoming yesterday. Yesterday can’t doing nothing for you, brother,” one individual scolds in the trailer.

'Every Court Has A Story' contest returns to give away basketball court renovation

NBA arenas aren’t the only basketball courts under the spotlight this postseason. The Every Court Has A Story contest is back for a third edition as Project Backboard, JDS Sports’ Play with Purpose fund, Local Hoops and Victory Creative Group team up to give away a full-court renovation to a local community.

Transmit to deliver adtech for FIFA+ service

FIFA has selected adtech vendor Transmit to power in-stream video advertisements in FIFA+, the organization’s flagship free ad-supported streaming television (FAST) channel. The partnership came together following an evaluation of multiple vendors by FIFA that sought to enhance their monetization efforts around ad-supported streaming, particularly with the 2026 World Cup and 2025 Club World Cup approaching, according to Transmit Chief Product Officer Scott Young. Of Transmit’s 125 sports property partners, FIFA represents “one of the most significant global-first organizations,” Transmit CEO Seth Hittman added.

Magic Eden acquires trading platform Slingshot in push to expand beyond NFTs

It’s no secret that NFTs, or collectible images that once fetched hundreds of thousands of dollars, aren’t buzzy. Monthly trading volume for non-fungible tokens has plummeted from a high of $6 billion in January 2022 to $429 million in March, according to data from CryptoSlam...

Vidmob Appoints Mark Mannino as President

Vidmob, The Creative Data Company, today announced the appointment of Mark Mannino as President, where he will assume responsibility for the go-to-market, revenue, strategy and finance. Mannino brings decades of experience in digital advertising and marketing, marked by leadership positions at prominent organizations MediaMath, where he was an early executive; Amazon, where he helped launch the Amazon DSP; and Flywheel, where he was Chief Operating Officer leading up to its acquisition by Omnicom. At each of these organizations, Mannino has helped harness the promise of data, technology and advertising to help meet marketer and agency goals, spanning advertising and ecommerce, and has helped each of these organizations develop, deploy and scale their growth-driving solutions.

The most innovative companies in sports for 2025

Artificial intelligence has dominated headlines and advancements in nearly every industry globally. Sports is no exception. As data grows more dynamic and accessible, so do its applications, and the effect is vast...